Gilbert Bachour — Strategy

Gilbert Bachour is a strategist creating distinctive love brands that will shape the future and impact the lives of many. His work combines strategic elegance with a creative punch.

A strategic brand and communications leader with 12+ years of experience at the intersection of business modeling, product innovation, and marketing. Proven track record working with global clients like Airbnb, Google, and the European Commission. Expertise in US, EU, and Middle Eastern markets. Develops distinctive and adaptable brand strategies informed by entrepreneurial thinking and a keen eye for cultural and technological trends. Translates insights into sustainable business opportunities and builds comprehensive brand foundations with effective communication strategies.

What others say

Jens Urbaniak – CEO DrSmile

„Gilbert was recommended to me by a common friend from San Francisco. When he joined he made a difference from day one with his positive attitude, passion and empathy. He created a comprehensive insight-based and customer-centric brand foundation and also comms strategy (short and long term). He truly advanced DrSmile as a love brand and set us apart from the competition. He is both — a strategic analytical thinker as well as a highly creative mind. Absolutely a charm working with him. Anytime again.“

Quentin Bradley — Global Head of Brand Zalando

"This guy is the secret sauce. I knew it from the beginning. Our mission to make Zalando a fashionable brand was highly ambitious. This high ambition turned out to be Gilbert's fuel to work even harder with all his passion for branding. He's definitely one of a kind and brings unique perspectives and arguments to the table. For Gilbert, there is no ego. He does everything to overdeliver at the highest quality. On top of that, he's such a team player. He brings out the best in strategists around him as well as in the creatives. As I said: if you want to create a distinctive brand, he's the secret sauce."

Philosophy

He questions the red-hot center, and looks for magic in the margins.

He favors long-term impact over fleeting trends, substance and thingness over superficiality, and adaptability over chasing flawlessness. Above all, radical curiosity drives his work.

Services

• Brand Strategy