I'm a strategic mind with over 15 years of experience working at the intersection of business modelling, product innovation, and brand marketing. My expertise lies in brand and communications strategy on a global level, working across EU, US and MENA markets. I develop strategies born from an entrepreneurial mindset: distinctive, adaptive, and evolving.
I have had the pleasure of working with a range of high-profile clients such as Apple, Airbnb, Google, Zalando, and the European Commission. In my most recent role as Global Brand Director at FoundersLane, I was responsible for setting up the creative studio, developing brand foundations for all ventures including the mothership brand, as well as creating G2M comms strategies.
In my previous roles, I have led brand and communications strategies and creative campaign collaborations. I have also worked on the development of comprehensive strategic brand foundations, including purpose, vision, mission, and brand values.
I have a proven track record of developing successful brand and communications strategies and have a deep understanding of consumer insights, market trends, and user experience. I combine strategic elegance with a creative punch 👊.
What others say about me
„Gilbert was recommended to me by a common friend from San Francisco. When he joined he made a difference from day one with his positive attitude, passion and empathy. He created a comprehensive insight-based and customer-centric brand foundation and also comms strategy (short and long term). He truly advanced DrSmile as a love brand and set us apart from the competition. He is both: a strategic analytical thinker as well as a highly creative mind. And on top: a leader par excellence. Absolutely a charm working with him.“
– Jens Urbaniak (CEO DrSmile)
„Gilbert was a crucial part of a special task force working on the Zalando brand overhaul. His love for his job combined with his skillset to be strategic and creative at once is second to none. Highly recommendable to all global brand players who truly care about brand."
– Quentin Bradley (former Global Head of Brand at Zalando)
