Development of a holistic brand fundament:
• Market research
• Trend research
• Consumer insights research
• Positioning anaylsis
• Positioning / Repositioning
• Rebranding
• Purpose definition
• Vision
• Mission
• Brand values
• Tonality
• Look n Feel
• Direction of CI development
• Brand architecture / portfolio analysis
• Intro: "On branding"
• Research insights
• Brand story
• Purpose
• Vision
• Mission
• Brand values
• Positioning
• Differentiation to competition
• Cultivation of brand values internally
The office is located in the center of Berlin.
Drop by and grab an espresso.